idk is the first training tool for productive discomfort.

idk is based on years of research on some of the world’s most innovative teams. It’s meant to help you excel when working in unfamiliar situations, facing unpleasant ideas, or just doing something you don’t know how to do yet.

Each idk card suggests something you can do to be intentionally and productively uncomfortable. This can be something you’re reluctant to do, something you dislike, or something unfamiliar—but it is always designed to help you grow and learn as a result. idk can be used repeatedly and indefinitely.

idk ships worldwide.

We’re back in stock for shipping addresses in the United States and Canada. And we’ll be back in stock by mid-July (🤞) to ship to Europe (from the Netherlands) and the United Kingdom (shipping from the United Kingdom).